About Us

Going Native

By Steve Bentall sports coach UK Coaching Network Manager

A recent exchange on twitter promoted me to take to the keys to write this blog.

The particular exchange was around a recent guest blog on our website and how one person's opinions were challenged and then considered as the opinion of sports coach UK.

It got me thinking about how we present information and the reach that it has in the digital age. How a simple message to promote the thoughts of one person can instantly be considered as the view of an entire organisation and how that exchange will be forever etched into a hard drive or cloud somewhere.

Let me explain myself a little here... A simple multiplier tells me if I tweet this blog to the 400-odd followers I have on twitter it has a potential reach of my followers X the combined individual unique followers of my followers. Are you still following me here? Good, in that case, once this blog is committed to the internet then there will forever be a digital footprint of my impact on society (however little) and any engagement that comes as a result will continue to increase the reach of this blog. Thus engaging more people in the discussion.

We're told that the current generation are 'digital natives', that is, they are the first generation that have grown up completely surrounded and immersed by technology and the internet. This got me thinking that in an age where these digital natives are constantly connected, how will they want to learn in the future? What can we as providers of training and education do to satisfy the digital thirsts of our future consumers?

Answers on a tweet to @stvbentall