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Part 3: e-Learning that packs a punch

ADDIE: Design Phase

In my previous post I spoke about Analysis and how this was a crucial step in the ADDIE model.

The Design Phase follows Analysis and it is where the planned outline and structure of the e-Learning course is drawn up and approved. The Design Phase of the ADDIE Model is all about defining how the course will be put together. During this stage there are a few things you need to consider. Things like participants learning styles, their access to technology and most suitable delivery methods all play a part in the Design Phase.

The main purpose of this stage in the ADDIE model is to write the course objectives and course structure and to identify resources. This process can be divided into three steps:


My first task is to organise the course into lessons, or chapters. I use a simple template to help me to identify lessons/chapters and to consider/create interactions/questions that will demonstrate that the user has learned the key course concepts.

Addie Design Phase Table








An important step in the process of designing any e-Learning module is to review the outline.  When you have developed the outline, review it with your subject matter expert or client. It is important to have a second pair of eyes to review the outline to ensure that the content and flow of the course is in sync with your learning objectives. When asking for feedback be specific. A good idea is to develop specific questions that you believe would help you to determine if your outline meets your training objectives. Also allow enough time for the review.


You need the stakeholder’s approval and sign-off in order for you to begin development of the e-Learning course. Some organisations require a signed Design Document which will include information such as purpose, audience, prerequisites, structure, outline and roles and responsibilities.

By the end of this Phase you will be armed with a set of learning objectives and clear guidance for the development for the e-Learning course. You may also have detailed storyboards and prototypes made up and have a better understanding of the look and feel, graphic design, user-interface and content for the course.

My next post will examine the Development Phase.

Louise Theodorides, Sports Coach UK, Instructional Designer (e-Learning)

Follow: @IMLouiseTheo

Call to action:

Organisations: Sports Coach UK has developed a number of e-Learning modules to provide more flexible learning opportunities for coaches undertaking both informal and formal learning, which may lead to coaching qualifications. Find out more about the courses and how you can offer them to your coaches.

Coaches: You can find out more about what’s available by visiting the Sports Coach UK Learning Hub.


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