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Part 6: e-Learning that packs a punch

ADDIE: Evaluation Phase

In my previous post I spoke about the Implementation Phase in the ADDIE Model. This is where the actual e-Learning module was shared with the audience and the participants completed the course either on the internet via webserver or via an LMS.  The final step in the ADDIE model is evaluation.

In the Evaluation Phase, the e-Learning is delivered or distributed to the learners, thereafter the effectiveness of the training materials is evaluated. This phase can be broken down into two sections namely: formative and summative evaluation. Formative evaluation literally takes place throughout the development cycle and summative afterwards. The findings are typically used to help determine the effectiveness of an e-Learning program and whether the program should be continued, or modified for improved.

There are several questions that will help you in this process:

  1. What factors will determine the effectiveness of the e-Learning—what behaviour needs to change or be improved?
  2. When and how will you collect data and feedback?
  3. What system will be used to examine the feedback?
  4. Who will receive the final results of the feedback and who will be preparing results of the feedback?


The ADDIE Model provides an excellent guide for building effective training materials but if you are new to e-Learning design then understanding Instructional Design best practices is a good place to start. Explore the most widely used models that e-Learning designers use to structure and plan their training, these include:

  • SAM
  • Action Mapping
  • Gagne’s Principles of Instruction
  • Merrill’s Principles of Instruction
  • Bloom’s Taxonomy

Although there are many theories out there, the market is always looking for new ways to bring content to life. Do your research to find the best method for your development style.

Louise Theodorides, Sports Coach UK, Instructional Designer (e-Learning)

Follow: @IMLouiseTheo

Call to action:

Organisations: Sports Coach UK has developed a number of e-Learning modules to provide more flexible learning opportunities for coaches undertaking both informal and formal learning, which may lead to coaching qualifications. Find out more about the courses and how you can offer them to your coaches.

Coaches: You can find out more about what’s available by visiting the Sports Coach UK Learning Hub.


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