About Us

Video learning a popular choice for Instructional Designers

Video learning is hot topic and has become the preferred choice for training companies around the world. Here are my tips on using video in e-Learning.

Short and sweet

Micro learning has fast become a huge success within the e-Learning world. When it comes to video learning, it is always best to keep things light and crisp and video is ideal to train people in quick short bursts. Modern technology like smartphones allow almost anyone to create short and to-the-point videos without a huge amount of technical know-how. Generation Y learners will make up a large percent of the workforce in the future so we need to start catering for this audience. The average attention span of these 'Gen Y' learners is in the region of 90 seconds, so now is the time for us 'Instructional Designers' to learn how to  keep things concise and uncomplicated.

Universal formats

Delivering video in a universal format such as MP4 will mean that you will target most learners. The MP4 video file format is accepted by most e-Learning authoring tools and is supported on nearly all modern computers, tablets and smartphones. Other formats include AVI, SWF and FLV. These might take longer to load and are often larger file sizes.

Video Demo's

Using a short simple video demonstration is far more effective than dumping a learner with a hard copy hand out. No matter how detailed your step-by-step guide is, following it might prove impossible for some visual learners. By creating an engaging, short demo video, you will be able to take the learner to a new level and give them a multimedia experience that resonates.

Interactive video or branching scenarios

This is an easy way to bring in an element of fun and interactivity into your video learning.  Using simple hyperlinking, you can create a perfect branching scenario. I have seen some great examples on Youtube.com—click here to read more about Youtube video linking.

Depending on which authoring tool you use, you might also be able to overlay click boxes and quiz questions over your video snippets. This allows a learner to watch a short video clip and make a choice. Depending on their choice they are directed to the appropriate second part of the video, and so on.


If you are afraid to use video in your e-Learning, you should rethink your strategy.  Various forms of media can actually help keep learners interested/engaged and these days’ users expect video as part of their learning experience. People love a good story – they love to be entertained and so do your learners.

By keeping in mind some of the tips above you will be sure to enhance your learners training experience and have some fun doing do so at the same time.

Do not be afraid to take some chances -  you might be surprised by the engagement you unearth.

Louise Theodorides, Sports Coach UK, Instructional Designer (e-Learning)

Follow: @IMLouiseTheo

Call to action:

Organisations: Sports Coach UK has developed a number of e-Learning modules to provide more flexible learning opportunities for coaches undertaking both informal and formal learning, which may lead to coaching qualifications. Find out more about the courses and how you can offer them to your coaches.

Coaches: You can find out more about what’s available by visiting the Sports Coach UK Learning Hub.


Featured Posts