Coach stories

The buzz of coaching: Real coaches share their experiences and talk passionately about the rewards.

Read their accounts and inspire yourself into coaching.

Case studies

Charmaine Daley

Charmaine Daley is a Nottingham based Zumba® coach, who has an infectious zest for life. But she wasn’t always this way. Throughout her 30s, Charm was made redundant three times, something she took incredibly personally. With two young children, Charm and her partner were struggling to pay the bills, and at the same time, she was battling against post-natal depression, actively seeking psychiatric help and using anti-depressants to cope with, as she frankly puts it, ‘hating herself’. But then Zumba® and coaching litreally changed her life. Read more.

Eva Baker

Eva Baker is a 30-year-old Brightonian who spent six years of her life in the London Borough of Hackney working as a mentor and journalist for a number of community organisations. But those who have lived in London know the city can at times be a cruel mistress. To combat feeling stressed and burnt out, Eva started practising yoga – teaching herself the poses and philosophy – to increase her physical and mental well-being. With a new mind-set she then moved to pastures new, leaving behind the big smoke for her native Brighton and began working as a youth activity worker for the Trust for Developing Communities (TDC), leading activities in a young women’s group. Read more.

Katie Parker

Katie Parker is making a successful career out of coaching strength and conditioning, despite the fact she has dyspraxia and hated sport when she was younger. The 2017 UK Coaching Talent Development Coach of the Year finalist was encouraged into coaching after a colleague at the Brighton branch of David Lloyd noticed her people skills whilst serving members at the club’s refreshment bar and she hasn't looked back since. Read more.

Sarah Booth

A New Yorker by birth; but hailing from San Diego, Sarah Booth has flourished in the world of coaching a little further from home in Leicester. Dubbed ‘Miss Volleyball’ during her time at university, the De Montfort University (DMU) graduate was awarded Young Volunteer of the Year by Volleyball England in honour of her volunteer work at the university and in the local community. And although pleased to be recognised for her efforts, the 21 year-old made it clear that coaching is more than just accolades. Read more.


Dave Turner

UK Coaching's Development Lead Officer for Children, Dave Turner, is also a British javelin coach. At the London 2017 World Para Athletics Championships he coached GB's Hollie Arnold MBE to a gold medal and a new world record. In this podcast interview he speaks about what it's like to coach at a world championships - how to stay cool, calm and collected - and what it takes to get an athlete over the line on day.

Mason Crane's Parents

Mason Crane burst onto the international cricket scene with a bang this summer of 2017, making his T20 International debut at The Ageas Bowl against the touring South Africans. In this podcast, we speak to Nick and Alison about the trials and tribulations of being ‘high performance parents’, unpicking some of their journey, and their interactions with the coaches that have supported Mason’s evolution. We even managed to grab five minutes with Mason himself.

Phoebe Schecter

Phoebe Schecter is Britain’s first female NFL coach. The American-British national, who is based in Manchester, came to the UK for work and started to play American football, rather ironically. Then from leading the British women’s American football team to the final of the 2015 European Championships, she was selected to coach at the Buffalo Bills through an NFL coaching internship. She is now an offensive coach at Bryant University – a division one NCAA school in Rhode Island. In the podcast, Phoebe talks about her coaching journey and what it means to be rewarded and recognised for her coaching by a sporting institution like the NFL.

Richard Izzard

In this podcast we spoke to Richard Izzard, a retained fire officer at Slaithwaite Fire Station, Huddersfield, who is coaching friendly physical activity sessions on a weekly basis to members of his community. The programme known as MAGIC was set up at the fire station through co-ordination between Kirklees Council and Station Commander Dale Gardiner. Richard gave us 10 minutes of his time after delivering a session to tell us all about the programme.

Adam Bailey

In this podcast we spoke to Adam Bailey an adaptive ski and snowboard coach at Snozone in Castleford, West Yorkshire. Adam spoke to us about why he decided to coach snowboarding and skiing and how the sports are adapted for disabled participants so that everyone can be involved. He also told us how he helps to manage his participants' fears; the perceived risks vs the actual risks of getting onto the snow and having a go on the slopes.

Dannielle Starkie

In this podcast we spoke to Dannielle Starkie a level 2 figure skating coach based at Blackburn Ice Arena. The former British junior champion talked to us about benefits of getting involved with Britain's most successful winter Olympic sport, as well as how she approaches coaching a sport that has a number of elements to contend with, namely skating and acrobatics.

Tony Zummack

In this podcast we spoke to Tony Zummack, Head Coach for Scottish and British Curling. We spoke to Tony about his up-coming role as head coach of Britain's men's and women's curling teams at the PyeongChang 2018 Olympic and Paralympic Winter Games, the importance of coaching in developing relationships and life skills and why participating and coaching curling can benefit one's physical and mental well-being.

These case studies come courtesy of our Partners - click the links to read, or download them from the right hand side of this page.

MBA40 - Manchester Basketball After 40 (Greater Sport)

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