What motivates young people to be active?

This animation and guidance from sports coach UK and Sport England is the second in a series of learning for youth coaches in bite-sized pieces. It follows the popular  What makes your sessions Unmissable for Young People? Watch out for the third one 'How to Coach young people when life changes' at the end of April.

This animation shows how everyone has a different reason or motivation for taking part in sport - these reasons can change with time.

Coaches play an essential role in keeping young people engaged in sport if they. . .

  1. Find out why young people turn up to sessions
  2. Plan and deliver sessions to meet these reasons or motivations
  3. Recognise when motivations have been fulfilled.

sports coach UK and Sport England have been working together to support youth coaches in understanding and applying learning from the latest youth insight Under the Skin. As part of this, we asked young people why they take part in sport or activity. The most common reasons included:

  • to meet new people
  • to hang out with friends
  • to get in shape
  • to be healthy
  • for fun and enjoyment
  • to learn new skills.

The challenge for coaches, activators and leaders is to plan and deliver sessions to meet these reasons for taking part. Use the video to help you consider 'What motivates young people to be active?' 

Remember - all young people are different and will have different reasons for taking part, based on their different experiences, personality and lifestyle factors.

Download the accompanying guide ‘'What motivates young people to be active?'.

Tell sports coach UK how you have made your session unmissable using #UnmissableSport on Twitter.

You can also access other animations in this series, 'What makes your session Unmissable' and 'What motivates young people to be active'.

Alternative formats

We have produced an accessible word version of this animation.

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