Coaching Behaviours Framework

UK Coaching has been working to better understand what effective coaching looks like. And in order to share our insight with you in a meaningful way, we've developed the Coaching Behaviours Framework (CBF).

Coaching Changes People's Lives

The CBF aims to support organisations and coach developers to consider how they help people coach in the right place, at the right time and in the right way.



Our collective purpose is to create a more active nation - engaging more people in sport and physical activity and retaining them in an active lifestyle.

There is a vibrant range of titles and nuanced responsibilities for a coach; and whether you identify as a coach, or as an activator, facilitator, instructor, leader, teacher or trainer the important thing to remember is by providing great coaching, you are inspiring others and making a difference.

The Coaching Plan for England sets out a new definition for coaching that encompasses a broader family and recognises a wider range of characteristics.

Coaching Plan for England

Coaching Personas

We have identified four priority Coaching Personas that cover the spectrum of coaching.

  • Engage Inactive (Available)
  • Maintain Active Lifestyles (TBC)
  • Engaging Children (TBC)
  • Developing Talent (TBC)

Persona is used as a collective term for the identified effective behaviours of the coach. You can download the elements (People, Personal, Place and Practice) for Engaging the Inactive on the right-hand side of this page. 

Coaching Behaviours Framework graphic

The Approach

Using a participant-centred approach to understand effective coaching behaviours, we collated insight from our partners to identify trends before speaking to participants to confirm them.

From this we were able to show what effective coaching looks like through three component parts: Attributes, Knowledge and Behaviours.

Coaching Behaviours Framework graphic

Considering the identified purpose of the coaching, ie Engaging the Inactive, the structure guides you to consider how an effective behaviour can be achieved. For example this could be:

Coaching Behaviours Framework graphic


the inherent characteristics of the coach e.g. positive or supportive

the knowledge and experience they hold e.g. technical understanding of a subject area.

or the resulting visible behaviours they display e.g. providing a warm welcome.


Core Coaching Elements

We have segmented the identified effective coaching behaviours into four coaching elements to help refine the focus. Click each button for more detail.

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Identified behaviours for coaches, when interacting with others in a coaching environment.


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Identified behaviours for coaches, when understanding themselves within a coaching environment.


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Identified behaviours for coaches specific to specialist environments or audiences.


CBF graphicIdentified behaviours for coaches, when facilitating the practical delivery of sessions.


Note: Collectively, the four elements outline effective coaching behaviours within the context of a Coaching Persona - in this case Engaging the Inactive.


Using the Framework

The Coaching Behaviours Framework is designed to aid workforce development. We have identified four main areas of application.

CBF graphic

Getting the right people



CBF graphicMobilising people



CBF graphicLooking after people



CBF graphicDeveloping people



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Click the links in the bar on the right-hand side of this page to download:

  1. Coaching Behaviours Framework Presentation
  2. Coaching Persona - Engaging the Inactive (Elements: People, Personal, Place and Practice)

CBF process diagram

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