Coaching in the UK

Coaches are Everyday Heroes and you could be too

Fri, 05 Aug 2016

Watch Sam's Story

As the world turns its attention to the Rio 2016 Olympic Games, sports coach UK has launched Everyday Heroes, a campaign to raise the profile of coaches and coaching at all levels of sport and physical activity in the UK.

Whilst Olympic stars and the coaches behind them are currently in the media spotlight there are many Everyday Heroes across the country who rarely, if ever, receive such attention for their achievements.

Around 1.3 million coaches provide coaching to more than 7 million people across the UK while 81% of participants state that coaching improves their enjoyment of sport.

While the performers in Rio are at the top of their game, our Everyday Heroes coach and lead the whole spectrum of participants. It’s not just about acquiring skills, it’s about helping and inspiring all people to achieve their sport and activity goals, whatever their ability, ambition and motivation.

One such heroine is Sam Barlow a fitness leader from Hull.

Working a busy job, Sam Barlow realised that she was struggling to meet other parents in the playground. She came up with the idea of asking other mums if they would like to go out for a run and made up a flyer for a teacher at her son’s school to circulate.

Sam said “It took me a few years to get the time and the confidence to become a coach but I’m so glad I did. I have such a passion for it, I get such a buzz from someone running their first mile. It is about encouraging as many people as possible to get as active as possible.”

Mark Gannon, Chief Executive Officer of sports coach UK said "Coaches are key to inspiring participation at all levels of sport and we need to raise the profile of both coaches and coaching across sport and physical activity.

“The Everyday Heroes campaign is a great way of celebrating coaches at all levels of sport and physical activity while encouraging potential coaches to get involved as it is a great way of giving something back.”

Read all of our highlighted coaches’ full stories via the campaign website Share your thoughts and personal stories using #CoachingHeroes via social media.

Feeling inspired by the Everyday Heroes stories? Find out how you can get involved in coaching sport or physical activity at

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