Coaching in the UK

Gillette funds new generation of sport coaches

Tue, 25 Sep 2012

On Friday 21 September 2012 community coaches from across the country celebrated their successful applications for a Gillette ‘Great Starts’ grant at an event attended by cycling legend Sir Chris Hoy and swimming World Record holder (50 metres backstroke) Liam Tancock.

The men and women from 24 sports awarded the grants were invited to spend an afternoon with the hugely successful athletes and the people who are their inspiration in the coaching industry, British Cycling’s Performance Manager Shane Sutton and British Swimming coach Ben Titlley. 

The grants will fund the coaches and aspiring coaches next stage coaching qualifications - allowing them go on to positively affect the lives of thousands of young people through the use of their coaching skills. 

The event itself marked the conclusion of Gillette’s 2012 Great Starts campaign – a partnership between Gillette and sports coach UK - that was introduced to inspire the next generation of coaches by giving them the opportunity to apply for funding via Gillette’s Facebook page.  The campaign also recognisedthe importance of coaching. sports coach UK estimates that, on average, a qualified coach will work with around 500 different people during the course of his/her career. 

Welcoming Gillette’s support for coaching, sports coach UK CEO Dr Tony Byrne said: “We believe in excellent coaching every time. This summer will have inspired thousands of people to try out new sports or return to sports they have played in the past. Great coaches are vital in ensuring that this momentum is maintained. We also know that the cost of gaining a qualification is a major barrier to many aspiring coaches, so we’re delighted that Gillette’s Great Starts campaign will enable a host of coaches from a wide range of sports to develop their skills. The Gillette Great Starts Campaign also helped raise the profile of coaching across the UK, reaching 4.15 million people during the summer of 2012.”

Gillette ambassador Sir Chris Hoy said; “It’s brilliant to be involved in Gillette’s Great Starts campaign that celebrates the fantastic work coaches do to ensure that people like me are where we need to be for competition.  I have met so many inspiring people here today whose commitment to coaching will benefit so many sportsmen and women in the future.”

Speaking about the integral role coaches have played in his own success Liam Tancock said; “You can’t underestimate the impact coaches have on you- I still do things my first coach taught me and the men and women here today should feel proud in the knowledge that they will be positively impacting the lives of many aspiring sportsmen and women. “

Gillette Brand Manager, Jared Regan, said "Gillette has a rich heritage in sport and we appreciate the crucial role that both amateur and professional coaches play in the success of sport in the UK. Coaching is the sporting embodiment of a great start and we’re absolutely delighted to be able to sponsor these grants and help inspire the next generation by encouraging people to get into coaching.”

Providing a basis for the Gillette coaching campaign, the brand compiled a report, which includes contributions from organisations including sports coach UK, the British Olympic Association (BOA), United Kingdom Athletics (UKA) as well as The Minister of State for Sport and Tourism, Hugh Robertson MP, leading sports analysts and existing Gillette ambassadors, Jonny Wilkinson and Brian O’Driscoll.

The Gillette ‘Great Start’ Coaching Report includes the following sections/contributions. To request elements from the report please contact Matthew Barrett [email protected]):

Chapter 1 – The Mind of the Modern Man

  • Men and Society by Jason Cowley  - The changing role of masculinity, emergence of the Big Society and virtues of coaching
  • Why Men Are Giving Back To Society by Mark Bailey - 5 Case Studies of grassroots coaches. Why do grassroots coaches give up their time?
  • Is Great Britain a Nation of Potential Coaches? By Jeremy Snape (Sporting Edge)  - Why ordinary men already possess the everyday skills to become a coach
  • Why Men Should Coach by  Mark Bailey  - The changing world of gender relations and why men should coach

Chapter 2 – The Importance of Coaching

  • Sport as a Vehicle for Good by Mark Bailey - The difference sport and coaching can make to crime, health, society, the economy and education: using project and people case studies
  • How Quality Coaching Can Make The Winning Difference by Matthew Syed - The vital role played by great coaches in making the champions of the future.
  • The Ministerial View by Hugh Robertson MP - The importance of coaching to the UK Government
  • A Snapshot of Charity and Volunteering in the UK by Mark Bailey -  Statistics on current state of charity and volunteering in the UK
  • Is It Time To Give Something Back? By Mark Bailey - Call to action for more men to coach

Chapter 3 – The Power of Coaching

  • Coaches as the Architects of Success by  Jonny Wilkinson - The crucial influence of quality coaches throughout his sporting life
  • My First Coach and the Importance of Coaching at a Young Age by Liam Tancock, Sir Chris Hoy and Brian O’Driscoll - Highlighting the importance of coaching to young athletes
  • The Role of Coaching in Growing a Sport  by The RFL – The RFL has prioritised coach development in its bid to expand the sport in the future.
  • The Power of the Right Coach by Kevin Tyler (UKA ) - The impact quality coaching can have on elite performance
  • The Work of a Pro Coach by Keir Worth (England Squash) - The wide range of activities performed by a coach at the elite level and the growing sphere of influence of a modern coach

 Chapter 4 – Coaching Now and in the Future

  • The Current  Coaching Landscape by Sports Coach UK - The current coaching landscape
  • The Effect of the London Olympic Games by Dr Mark Griffiths, University of Birmingham - What will be the effect of the London Olympics on grassroots sports participation and what roles will community coaching play?
  • Facilities Summary – How will Olympic facilities be used after 2012?
  • The Need for Funding and Facilities by Tim Lamb, Chief Executive of the Sport and Recreation Alliance  - The future of sports facilities in the UK
  • Coaches as Drivers of Progress by ETTA, Handball Federation - The challenges and opportunities facing English Table Tennis and Handball
  • The Future of British Sport by Dave Reddin, BOA -  The potential Olympic Games legacy and need to develop coaching talent


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