Coaching in the UK

Gillette Host Alred Coaching Masterclass

Wed, 14 Aug 2013

Gillette hosted a coaching Masterclass with performance coach Dave Alred as part of the brand's on-going commitment to coaching excellence.

The Masterclass was held as part of the ‘Great Start’ programme which supports and celebrates great coaches who inspire the next generation.

The event was attended by 10 aspiring coaches who took part in a series of practical sessions with Alred across three sports; rugby, cricket and football.

Alred has been instrumental in shaping the careers of several major sportsmen including Gillette ambassador Jonny Wilkinson. He is dedicated to inspiring coaches and has observed a wide range of sports and non-sports disciplines to develop coaching techniques.

sports coach UK CEO Dr Tony Byrne said: “Gillette understands that without the tireless efforts of volunteer coaches and educators, the next generation would not be inspired to pursue careers in sport and new talent would remain undiscovered. We also know that the cost of gaining a qualification is seen as a major barrier by many aspiring coaches, so we’re delighted that Gillette’s Great Start programme will enable more people to develop their skills”

Alred said; “The most important thing about the ‘Great Start’ programme is that it recognises the importance of practically supporting coaching development in the UK. The role of coaches is vital in nurturing the future sporting talent of Great Britain and positively encouraging increased participation.  Without great coaches there would be no great athletes and it is essential that we continue to invest in coaching to ensure our future champions get the right training and support delivered within the right culture.”

Gillette brand manager, Jared Regan, commented: “Gillette has a rich heritage in sport and we appreciate the crucial role that both amateur and professional coaches play in the success of sport in the UK. Coaching is the sporting embodiment of a great start and we’re absolutely delighted to be able to sponsor these grants for a second year and give more people the opportunity to feel at their best by giving back to their community through coaching.”

This marks the second year of Gillette’s partnership with sports coach UK and the Gillette Great Start Programme. The programme was first introduced in 2012 to celebrate the role of coaching and inspire the next generation through the offer of grants awarded through the scheme. The grants are available to both aspiring and amateur coaches who wish to further their qualifications.

Applications for grants are available via the brand's Facebook page www.facebook.com/GilletteUK

The campaign has a long-term vision as Gillette understands without the tireless efforts of volunteer coaches and educators, the next generation would not be inspired to pursue careers in sport and new talent would remain undiscovered.

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