Coaching in the UK

Sainsbury's Big society award for their Active Kids Scheme

Tue, 17 Mar 2015

The Sainsbury’s Active Kids Scheme, which is delivered by the English Federation of Disability Sport with support from sports coach UK, has been recognised with a Big Society Award from the Prime Minister.

Sainsbury’s Inclusive Community Training is a creative, informal and informative workshop. It is designed to improve the skills and confidence of those who support disabled people to be more active.

Meanwhile, Sainsbury’s Inclusive PE makes free training and resources available for teachers and school staff across the UK in providing high quality PE provision for all young people.

At the turn of the year, Sainsbury’s Inclusive Community Training was credited with “opening the eyes” of participants as the scheme celebrated its 1,000th successfully-trained participant. It has dozens of further sessions arranged for 2015 spread right across the country.

And now the wider Active Kids scheme has received fulsome praise from Prime Minister David Cameron, who said:

“I’m pleased to make the Sainsbury’s Active Kids programme a Big Society award winner. This scheme has made an important contribution to the UK’s Olympic legacy, helping millions of young people get involved in sport.”

Sarah Milner, Diversity and Inclusion Development Lead Officer at sports coach UK said:

"sports coach UK are very proud to work in partnership with EFDS to develop the training for the Active Kids for All: Inclusive Community Training programme. We hope that this programme builds confidence in among others community leaders, parents and support workers to get disabled people of all ages more active. This will be achieved by developing their skills to help create more opportunities for disabled people to get active and develop a sporting habit for life."

Sarah Ellis, Head of Corporate Responsibility and Society for Sainsbury’s, said:

“We’re really proud of everything we’ve achieved with our Active Kids scheme over the last 10 years. We launched the campaign in response to growing concerns around childhood obesity levels, and it has evolved to become a trusted resource that helps bring healthy living to life in the classroom.”

Kat Southwell, Active Kids for All Manager at English Federation of Disability Sport, added:

“Sainsbury’s Inclusive PE and Inclusive Community Training allows us to reach more disabled people through physical activity and sport, making active lives possible.  At EFDS we are proud, alongside all of our programme partners, to be making a difference within schools and community environments through Active Kids for All.”

Sainsbury’s Inclusive PE Training has been developed in partnership with, and is delivered by, Disability Sport Northern Ireland, Disability Sport Wales, Scottish Disability Sport, the English Federation of Disability Sport, alongside the Youth Sport Trust. It is supported by the British Paralympic Association.

Sainsbury’s Inclusive Community Training has been established through a £1 million National Lottery grant from Sport England. This initiative is being delivered across England through the English Federation of Disability Sport and sports coach UK.

Find out more about Sainsbury’s Active Kids for All Inclusive PE and Inclusive Community Training on the EFDS website and by following #ICT and @Eng_Dis_Sport on social media.

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