Tyneside society benefits three-fold from investment in coaching
Tue, 22 Nov 2016
Sports Coach UK, in collaboration with StreetGames, has published a unique piece of research, which found that for every £1 invested in a group of coaches in Tyneside there was a £3 return for society. This means that the positive impact the coaching had, was three times greater than the amount it cost to train the individuals to coach.
Using a research framework known as Social Return on Investment (SROI) for the first time, Sports Coach UK and StreetGames were able to identify the full social, environmental and economic value of coaching by monitoring the group of coaches working in Tyneside, to see exactly how much social value their development and coaching created.
Some of the outcomes from the study included: more employment opportunities for the coaches, an increase in self-esteem and more positive aspirations about their futures. Participants also saw benefits from the coaching they received, recording increases in physical and mental well-being, as well as having more constructive attitudes towards taking part in sport and physical activity.
The findings from the research also echoed the government’s sport strategy Sporting Future: A New Strategy for an Active Nation, which focused on five key outcomes: physical wellbeing, mental wellbeing, individual development, social and community development and economic development.
A special launch event for the SROI research, took place at Tyneside Cinema, Newcastle on 22 November and gave delegates the chance to hear first-hand accounts from the coaches involved in the project. Additionally representatives from the sporting industry discussed how to make the most of this research.
Mark Gannon, CEO of Sports Coach UK said, “Sports Coach UK is proud to publish, in partnership with StreetGames, this unique piece of research which reaffirms the benefits and value coaching brings to society.
“As the findings suggest, the cost of developing good coaching is returned in value three fold to the local community. I am particularly encouraged by the feedback from the coaches and participants involved in the study who felt that their self-esteem and future aspirations became more positive as a result of the initiative.
“The value of coaching and the learnings we have as a result of this research will bring great benefit to others who are seeking to understand why they should invest in good coaching and what return they can expect as a result”
Jane Ashworth, CEO of StreetGames said, “StreetGames has always championed the positive impact that sport has on young people, in order to do this we need individuals to devote their time and expertise to young people.
“It’s reassuring following our collaborative research with Sports Coach UK that coaching does have a huge influence on young people and that investing in coaching is a worthwhile and cost effective venture for society, the young people and the coaches.”
To find out more access the report via our research page or watch the animation below:Add to My Folder