Developing your System

An effective coaching system will recruit, develop and retain an effective coaching workforce to meet the needs of participation and performance goals. Along with our continued support the information within these pages will help our partners develop their coaching systems.

The Birmingham Way

Understanding Birmingham's citizens' needs, motivations and challenges to being more active is central to The Birmingham Way.  

Led by Sport Birmingham, 'the Way' is an approach through coaching that ensures more people in Birmingham are getting active via great physical activity experiences.

By challenging traditional approaches to coaches and coaching,  'the Way' engaged many local and national partners in what is a great example of how Sport England's 'Coaching in an Active Nation' can be delivered locally.

Watch the animation and discover how 'the Way' tackles inactivity in Birmingham.

UK Coaching and Sport Birmingham invited local citizens, who take part in sport and physical activity sessions in Birmingham, to talk to them. During the talks the citizens shared their motivations and what they look for in a coach.

Participants and coaches from three sports and physical activity sessions were interviewed:


  • Marlborough Junior School Parents - netball group
  • Runners from Hollywood Primary School - parents running group
  • Drum 'n' Bounce participants


  • Becky - Netball Activator, Sport Birmingham
  • Taz - Run Birmingham Activator
  • Emma - Dance Instructor, Drum 'n' Bounce

Here are their stories.

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Developing Your Coaching Strategy - A New Resource

If you want to develop a new coaching strategy, check and challenge your current one or just learn more this resource is for you. The overview tells you where to find more information as well as examples from the industry.

Developing Your Coaching Strategy