Behaviour Change Tactics

This learning package will equip your exercise leaders or coaches with useful strategies and innovative techniques to help people get active and stay active.

What Will They Learn:

  • How to use EAST (Easy, Attractive, Social, Timely) as a simple framework for achieving behaviour change.
  • Master simple strategies that can influence behaviour and ensure participants keep coming back to sessions and maintain a healthy lifestyle.
  • Identify the individual needs, motivations and goals of participants, and how to tailor content to suit them.

It is common for people to lapse in their exercise habits. Coaches will be furnished with some handy tips on how to nudge them back on track.

Behaviour change is a series of small steps that people take over time as part of a journey. The goal of that journey may be to reverse unhealthy patterns of behaviour, such as an inactive lifestyle. Behaviour change techniques have been proven to be successful in other social areas too, such as stopping smoking and losing weight by implementing a healthier diet. By taking this workshop, delegates will be able to provide their participants with the tools and the incentive to create lasting change in their lives.

'The main thing I took away from the session was little tips on what I can do in my own personal progression as an instructor or a coach. So thinking a bit more about the nudging phases – for example a text, phone call or use of social media to bring people back to the activity for more reasons than the activity itself, so looking more at making it accessible and social for people to do.'

Louise Bonsor, Fit 4 Life Guru.

Accompanying Resource

This workshop comes with a fantastic supporting resource Behaviour Change Tactics, which will help your delegates in their future coaching.

How to Book a Workshop for Your Activity Leaders

It's simple. First, you inform us of your preferred date, time and venue using the workshop booking form.

Then, your UK Coaching workshop administrator will:

  • send you some more information if you are not already a UK Coaching workshop partner.
  • secure and confirm a UK Coaching tutor for the event.
  • publish the event in the workshop finder on our website (if you want us to do so in order to attract more attendees)
  • despatch copies of the accompanying resource to you nearer the time

After the workshop, we will then post certificates to the people who attended.

Further Information


2-hour workshop plus pre-workshop information and post workshop follow-up to more informal learning.

Number of Learners:

6 - 25 

Delivery Method:

Theory and practical workshop with pre and post learning activities.

Supporting Resource:

Behaviour Change Tactics Workbook

Facilities Required:

A meeting room with enough space for the group to split into smaller groups (at least 12 x 12 metres). All venues must be accessible for all participants, including those who may have additional needs (eg wheelchair users).

Equipment Required:

Screen or laptop and data projector, flip chart, paper and pens. Internet access would be beneficial.

Target Audience:

Coaches, activators, instructors, and anyone working in sport and physical activity who is responsible for getting more people active and staying active. You will be responsible for attracting people to the event.

Actions required:

Prior to event – send ‘first learning activity’ supplied to attendees at least 7-10 days prior to event; During event – meet and support tutor; After event – send out the tutor’s customised post-learning support supplied by the tutor.

Workshop Outcomes:

At the end of the workshop, delegates will:

  • Understand EAST as a simple framework for behaviour change
  • Identify opportunities in and around their coaching session to use behaviour change strategies
  • Understand simple behaviour change strategies to improve the likelihood of people in their session becoming more active


£250 (for 6-25 learners) plus £4.99 per attendee (for the supporting resource).

> Request a workshop for your activity leader

If you have any queries contact the Workshop Booking Centre by email or telephone on 0845-601 3054

Please note this workshop is available to deliver under the Licensed Workshop Partner scheme, where you can use your own tutors. Call us on 0845-601 3054 to apply to become a Licensed Workshop Partner.


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