Support For Coaches

Working in Conjunction with the John Lewis Partnership

Partner Coaching Programme

Organisation

John Lewis Partnership - Partners in Sport logo

The John Lewis Partnership (JLP) consists of John Lewis shops, Waitrose supermarkets and johnlewis.com. All 76,500 permanent staff are known as Partners, as they co-own the business and share in the benefits and profits.

Background

In 2008, the John Lewis Partnership set aside funding for a UK-wide initiative called Partners in Sport, which aimed to capture the spirit of The London 2012 Olympic and Paralympic Games. Part of the programme focuses on getting 800 Partners qualified and actively coaching within the community. 

Solution

As well as funding sport specific qualifications, a programme of workshops was created to help maximise the Partners’ time and to ensure they got the most out of them. Sam Abrey, Partner Coaching Programme Manager for the John Lewis Partnership explains, “Many of the Partners who were looking to get involved in the programme weren’t currently involved with a particular club or sport, so I looked to create a programme of workshops that provided Partners with a generic knowledge of coaching children in sport, which could then be used to underpin their Level 1 coaching training.” As a result, the ‘Coaching Children Event’ workshop programme was developed. The event typically takes place over two-and-a-half days and consists of the following UK Coaching workshops, as well as first aid and personal development planning:

  • ‘An Introduction to FUNdamentals of Movement’
  • ‘Coaching the Whole Child – Positive Development Through Sport’
  • ‘Safeguarding and Protecting Children’.

Results

Since 2008, 180 Partners have attended the ‘Coaching Children Event’, and they have come from across the Partnership – Waitrose, John Lewis, corporate and partnership services and all levels from part-time cashiers to managing directors.

Although many of the attendees are Level 0 or Level 1 coaches, the events also help those who are already coaches. Several Level 3 coaches have attended and commented that the workshops give them the opportunity to think about their own development, as often their time is occupied focusing on club or athlete development. 

In 2010, JLP Partners volunteered over 40,000 hours of sports coaching to clubs across the country, valued at over £400,000.

‘We are delighted with the progress of the programme so far. Not only have we benefited from up-skilling our workforce and having more confident Partners with enhanced communication skills, many Partners have been able to give something back to their local communities through coaching.’

Simon Wardell, Development Manager for Partners in Sport,
John Lewis Partnership

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