Our Values

UK Coaching values

At UK Coaching we live the following values:


We believe in the power of coaching to change lives for the better. We are passionate about putting coaching at the heart of sport and physical activity. We are committed to making coaching accessible to all participants who want it. We will provide the best possible service to our partners, our coaches and to each other. We support those involved in the development of coaches. We are committed to making a difference.


We are ambitious about what can be achieved for coaching and are leaders of positive change. We will not be constrained by what has always been and will learn from what has gone before. We seek solutions where there are challenges and value innovation and creativity. We take pride in the quality of our work and go the extra mile. We strive for excellence.


We collaborate with our colleagues and our partners as together we can achieve more. We forge strong relationships and work with our partners to benefit coaching. We connect people to put coaching at the heart of sport. We respect and care about each other. We have confidence and trust in the skills of others, offering support when asked or when we think it is needed. We believe in teamwork.


We strive to do the right thing. We take responsibility for our actions and the work we produce. We consider the implications of our actions on others. We are committed to open and honest partnership working. We will challenge unethical and non-inclusive practices and behaviours. We show integrity in all that we do.


We believe in the power of coaching to increase enjoyment in sport and physical activity. We believe in and strive for a good work-life balance. We enjoy what we do.


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