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17 Jun 2020 130

Kristal Ireland appointed Digital Director for UK Coaching

UK Coaching is delighted to announce that Kristal Ireland has been appointed as Digital Director for UK Coaching.

A well-known digital industry figure, who has worked across brands such as Virgin, Npower, The National Trust, The NHS and Welcome to Yorkshire, will bring her wide-ranging expertise to the newly created role that has been designed to add leadership and strategic direction to the charitable organisation’s digitally centric future.

Speaking on her appointment Ireland, said:

I am thrilled to be joining the organisation at such an important time. The team have worked extremely hard to continue and facilitate online learning during Covid-19 and have shown exceptional levels of resilience and tenacity. I am looking forward to working with them all and developing our range of online learning, community and training that supports over 3 million coaches UK wide.

UK Coaching’s CEO Mark Gannon, said:

We are delighted to welcome Kristal to the UK Coaching team.

“Her extensive brand know-how from the world of digital marketing will be a monumental asset for us as we focus on the future sustainability of the coaching sector through digital services like our learning and development platform, ukcoaching.org – which has proven its worth by keeping the sector engaged, connected and motivated during these unprecedented times.

“As a team, we’ll be working closely to provide coaches with even greater access to not only online learning but also face-to-face learning and courses, whether that’s digital or in situ. Digital will be central to driving forwards our partnership strategy, as we seek to welcome other learning and development providers to our platform to support coaches at every level.” 

UK Coaching is the brand name of the National Coaching Foundation, and for more than 30 years has, alongside its partners, supported coaches to be the best they can be. In the last financial year, the organisation potentially reached over 50 million people through its #GreatCoaching campaigns, and reached 150,000 coaches through training that benefited society; 200 organisations, supporting the development of their coaching workforce and over 80 coaches, learning on performance development programmes.  

Ireland, who is based at UK Coaching’s Yorkshire HQ, is also currently a head judge for the UK Search Awards and Global Search Awards, and will be once again joining the judging panel for the Prolific North Awards 2020.