The campaign is spearheaded by UK Coaching, Resuscitation Council UK and the Joe Humphries Memorial Trust (JHMT) – a charity set up after the tragic loss of Joe Humphries, who died while out jogging with his friend nine years ago today (4 October).
Every week in the UK twelve people under the age of 35 experience a sudden cardiac arrest and, of those who experience sudden cardiac arrest outside of hospital, only one in ten survive. If effective action is taken within the first minute, it can treble chances of survival.
The organisations, alongside influential figures which include one of Britain’s greatest Paralympic athletes, Baroness Tanni Grey-Thompson and former England rugby captain and Patron of JHMT, Martin Johnson, are urging everybody who actively delivers sport to undertake sudden cardiac arrest training.
UK Coaching offers a free eLearning course which provides the knowledge and confidence to respond quickly and appropriately in the event of sudden cardiac arrest. The toolkit, funded by Sport England, has been created by UK Coaching in collaboration with Resuscitation Council UK, St John Ambulance and the Joe Humphries Memorial Trust.