Women into coaching - This Girl Can

Sport England's This Girl Can media campaign lit up television and cinema screens across the country. It's a celebration of women exercising everywhere, no matter how jiggly their bits or how red their faces. 

As the UK’s lead agency for coaching, we're proud to be supporting This Girl Can by tackling the gender imbalance in coaching. We believe that more women coaching offers more choice and more coaches, which ultimately means more women participating in sport. In parallel with This Girl Can, we announced an initiative to recruit more women into coaching. This initiative has become Reach.


Currently there are more men coaching than women and we think that everyone doing sport should have the choice as to who coaches or leads their activity.

Sports Coach UK has highlighted that women only account for around 30% of coaching workforce, this proportion drops to 17% of qualified coaches and only 12% of highly qualified coaches. Between 2014 and 2016, Sports Coach UK was actively involved in an EU funded project (SCORE) to promote gender equality in coaching.

We're also supporting Sport Governing Bodies, County Sports Partnerships (CSPs) and other sport and physical activity partners to provide opportunities for women to be active and get into coaching. Project 500 was one such initiative, run by seven CSPs based in the South East of England. Watch Pippa's story below to see how she benefited from the project.  


Pippa says the funding from Project 500 for Flipitas Gymnsatics has offered invaluable training opportunities for her coaches. 


Women into coaching is about real women of all ages coaching with confidence, whilst having fun and building leadership and coaching skills, which will empower women to reach out confidently in all aspects of their lives.

  • We need more female coach role models. Can you help? Take a vine or short video clip telling us why you enjoy coaching and tweet to @sportscoachuk using #thisgirlcancoach


    Want to learn more about coaching women and girls?

    There are some useful links and documents on the right hand side of this page.

    Want to learn more about developing women as coaches in your sport?

    ...further top tips and resources can be found on our resource bank

    Want to learn more about becoming a coach?

    Have a look at our ‘Get Involved’ section of our website

    Sport England's This Girl Can campaign aims to celebrate active women everywhere and get more women exercising – no matter how jiggly their bits are or how red their face goes. The campaign was developed by Sport England following research showing that while 75 per cent of women say they want to be more active, one of the reasons stopping them is a fear of judgement on appearance, ability or how they choose to spend time on themselves.

    More information about This Girl Can can be found:

    • Website: www.thisgirlcan.co.uk
    • Twitter: @ThisGirlCanUK – and using #thisgirlcan
    • Facebook
    • Vine
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