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UK Coaching Team

Behaviour Change Tactics

Learn useful strategies to help people get active, and innovative nudge techniques to ensure they stay active

Organisations: In line with current Government restrictions UK Coaching will be happy to accept bookings now for sessions to run from 21 June 2021. If you wish to run a session before then please contact us to discuss further.

Please be aware these dates may change to reflect the any unforeseeable change in government guidance. The welfare of our learners and tutors is of paramount importance to us during these difficult times. UK Coaching recognises the value coaches hold in learning in a face-to-face environment. As such, face-to-face delivery should be undertaken only with appropriate COVID-safe precautions in place and will be entirely at the risk of the partner delivering the session.

As an alternative this workshop is also available as an interactive online classroom for you to book for your coaches, or deliver under licence.

Get in touch if you are interested.

Coaches: If you have any questions relating to the adjustments being made to ensure COVID-safe delivery of our workshops via our partner organisations, please check directly with your workshop organiser.

While you are waiting for a face-to-face course you can learn how to develop your coaching skills further by exploring our resources bank of tips, guides and videos.

UK Coaching was formerly known as Sports Coach UK. We changed our name after expanding our support as an organisation. 

Behaviour change is a series of small steps taken over time as part of a journey. The goal of that journey may be to reverse unhealthy patterns of behaviour, such as an inactive lifestyle.

This workshop will provide you with the tools and tactics to ensure your participants develop and maintain the incentive to create lasting change in their lives.

You will learn how to:

  • Use EAST (Easy, Attractive, Social, Timely) as a simple framework for achieving behaviour change.
  • Master simple strategies that can influence behaviour and ensure participants keep coming back to sessions and maintain a healthy lifestyle.
  • Identify the individual needs, motivations and goals of participants, and how to tailor your coaching methods to suit them.

Every coach needs to be a good people person, and learning behaviour change tactics in this two-hour workshop package – which includes pre and post-learning activities – will help you significantly hone those softer skills.

You will receive a copy of our Behaviour Change Tactics booklet at the workshop to guide you in your future coaching. The 24-page resource explains what behaviour change is and why it is so important and sections include:

  • Sustaining behaviour change
  • Understanding people’s journey
  • Understanding motivations
  • Connecting with others
  • Helping set goals
  • Building confidence
  • Making commitments
  • Promoting social norms providing meaningful feedback
  • Rewarding and incentivising

What Coaches Think

The main thing I took away from the session were little tips on what I can do in my own personal progression as an instructor or a coach to encourage participation but also discourage lapses and enable people to come back to the sessions. I learned some handy nudging tactics – for example how a text, phone call or use of social media can bring people back to the activity – and how looking at making activities accessible and a social thing to do is as important as the activity itself.

Louise Bonsor, Fit 4 Life Guru

It is very common for people to drop in and drop out of sessions now and that is something coaches need to be aware of. Using the workshop’s behaviour change strategies will help coaches minimise that. The main thing I took away from the workshop was to find out what the motivation for the participant is. Everybody is there for different reasons. You have to figure out what their motivations actually are.

Suzzie Garnett, Lawn Tennis Association Community Tennis Officer

Information for Organisations

Want to arrange this workshop for a group of 6 people or more?

If you have more than 6 people to train, we’ll come to you.

Tell us your preferred date and time and we will arrange for one of our tutors to deliver the session. We will help market the event too if you want us to.

Workshop fee £275 (for up to 25 learners) plus £4.99 per attendee (for the supporting resource).

E-mail us at [email protected] or call us on 0845-601 3054 to organise this workshop.

If you have an in-house trainer you can deliver this workshop under licence.


2-hour workshop plus pre-workshop activity and post workshop follow-up activities.

Number of learners

A minumum of 6 and a maximum of 25 people

Delivery methord

Theory and practical workshop with pre and post-learning activities.

Accompanying learning materials

24-page Behaviour Change Tactics Workbook for each learner to take away to deepen their knowledge or refer to.


We will do most of the hard work. We will send you the accompanying learning materials; our trainer will run the session and we will email your learners their certificates after the event. 

But here are the things you will need to do to ensure your learners have an enjoyable experience.

Book a space

A meeting room with enough space for the group to split into smaller groups (at least 12 x 12 metres). All venues must be accessible for all participants, including those who may have additional needs (eg wheelchair users). Where possible, a room with WIFI connectivity would be preferable. Please supply the login and password details to the tutor, where applicable.

Communicate with your learners and take bookings

We will market the event on our site if you want us to. But you will also need to invite your people or advertise the event through your own communications. You will need to make sure it’s easy for people to book on the event and you will need to take bookings and issue booking confirmations.

Arrange equipment

Screen or laptop and data projector, flip chart, paper and pens are required. Internet access would be beneficial.

Support your learners

Prior to the workshop, you’ll need to send your learners their ‘first learning activity’ at least 7-10 days prior to event. During event, you should be present to meet and support the tutor. After the event, you’ll need to send learners the tutor’s customised post-learning support supplied by the tutor.


Do you have your own tutor team? Save over 60% on each workshop you deliver and take advantage of further benefits by becoming a UK Coaching Licensed Partner.

Can't find a course?

Our partners put on our workshops across the UK. They will put on a workshop near to you if enough people express interest.

If you live in England, get in touch with your Active Partnership to register your interest.

sportscotland, Sport Wales and Sport Northern Ireland run our workshops outside of England and advertise our workshops on their own websites.

Alternatively register with us and you will receive a monthly newsletter detailing the latest workshops running across the country.

Waiting for a course?

In the meantime check out these quick tips on using feedback as a strategy to change behaviour

Read this Resource