A good sound bite can be a highly effective means of communication.
It is the reason film trailers are teeming with them, why politicians reel them off thick and fast, and why they trip off the tongue of sports coaches, song writers and conference speakers.
Those pithy words that encapsulate the essence of your message in such a concise, clever way can stay with you forever.
“Ask not what your country can do for you but rather what you can do for your country.” John F Kennedy’s inauguration speech.
My personal favourite is associated with the theory of emotional intelligence (EI). It is snappy and memorable, as sound bites should be, but the words carry great significance and are hugely beneficial in helping coaches understand why the study of emotions is so critical in sports coaching.
So, without further ado:
Emotions drive thoughts, thoughts drive behaviour, and behaviour drives performance.
Now, let me put that into context.
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