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UK Coaching Team
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Group Trainers are Fitness’ Unsung Heroes

Former Chief Operating Officer at EMD UK Emma Forward strongly believes that group exercise instructors have one of the most undervalued roles in the fitness industry. She explains why this should change

American sports teams vote each season for their Most Valued Player (MVP). The BBC gives recognition every year to local Unsung Heroes. In my view, group exercise instructors are both the MVPs and Unsung Heroes of the fitness world

Supporting a market of 3.86 million weekly UK attendees, the predominantly self-employed group exercise instructor keeps around a third of all health club members happy and works with multiple members every hour.

Helping keep the nation healthy and potentially saving the NHS up to £90m a year, they are your brand ambassadors, sales force and income generators all in one. 

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