American sports teams vote each season for their Most Valued Player (MVP). The BBC gives recognition every year to local Unsung Heroes. In my view, group exercise instructors are both the MVPs and Unsung Heroes of the fitness world.
Supporting a market of 3.86 million weekly UK attendees, the predominantly self-employed group exercise instructor keeps around a third of all health club members happy and works with multiple members every hour.
Helping keep the nation healthy and potentially saving the NHS up to £90m a year, they are your brand ambassadors, sales force and income generators all in one.