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UK Coaching Team
Inactive people

Investment in Group Exercise is Key to an Active Nation

Group exercise has the incredible power to encourage historically inactive people to develop a regular physical activity habit. Chief Operating Officer of EMD UK Emma Forward makes a strong case for greater recognition of the power of group exercise to reduce inactivity nationwide

Earlier this year, EMD UK, the national governing body for group exercise, published a white paper that continued to push the question of how valuable group exercise can be.

Sweating Your Assets: The value of group exercise highlights the growth of this popular activity and demonstrates how it has encouraged inactive people to develop a regular physical activity habit.

It showcases the impact that group exercise has had in creating a healthier nation through exercise, but also notes that group exercise is widely undervalued as a gateway to activity, not just by the public but also by the fitness industry.

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UK Coaching Team