Coaching should be an enjoyable process. We all started coaching because we have a passion for helping people.
It may be that you are coaching a very specific segment of people and that you entirely understand your audience. You know who they are, where they are, what their interests are and how they behave.
If you don’t service a very specific niche, then you will need to understand demographics and how to utilise demographical data to identify your target audience.
Using data to identify your audience
First, we need to understand that there are three key types of data segmentation that we can use to help us define our target audience.
Completing the jigsaw
The first stage is to look at who you are currently coaching. If you have an active client/participant base, it makes sense to gather the relevant data from the segments above to paint a picture of your target audience. It will help you to understand who is currently interacting with your services and how you can use that data to create a lookalike audience that you can then target to promote your services to in the world of online coaching.
Once you have completed your research and painted a clear picture of who your audience is and what their traits and behaviours are, the next stage is to identify their problems and how you are going to provide a solution to those problems as their coach.
Reflection
Identifying your audience by analysing the key data is a fundamental part of being successful in online coaching. Don’t skip this step and hope that the correct audience will automatically interact with your services.
This will help you to not only be able to provide a better service to your audience because you understand them in greater detail, it will also help you to define your pricing structure and product offering along with being able to target the audience as and when marketing your services is required.