Pricing and Packaging Online Coaching Services

Before considering how to price your coaching services and how that will be packaged up as a product, it is important that you identify the exact online business model you will be adopting and your audience, as discussed in the earlier parts of this series. 

Without first identifying both your coaching model and audience you will not be able to scope the pricing and packaging of your services effectively. Why is this so important? If you don’t understand who your audience are and identify what they want and need from your services, you will struggle to build a coaching service that meets their individual needs at the correct price point. You must ensure that you have a great product at an affordable price relevant to your target audience. 

Some examples of service deliverables that you may want to consider including in your coaching package include:

• Exercise/coaching practice programming
• Nutritional guidance/programming
• Community support, such as closed community support groups 
• Daily/weekly tips and affirmations
• Assessments and testing, such as movement screening/performance testing
• Check-ins/reviews/consultations via phone/email/video
• Mental health and wellbeing coaching, such as actions/meditation guidance and support
• Membership website/app, such as exclusive member/client only content
• Support and contact, such as by phone/email/app based/software solution.

The possibility for service deliverables within coaching are endless and provide great opportunity to get creative with your service offering. Don’t be afraid to think differently and ask your audience for feedback and insight into what they would like to receive in an online coaching package. 

Pricing your services

Pricing is frequently seen by coaches as one of the most difficult things to get right when transitioning into the world of online coaching, and it really shouldn’t be. 

When coaches consider the pricing of their services in a face-to-face setting, they find it a lot easier, because they consider a time vs money proposition. That is the same way you should treat online coaching. 

Before you launch your online programme, it is always a good idea to test how long it takes to deliver the proposed services to an exceptional standard. Use a current client, friend or family member that is willing to be fully immersed in your online coaching programme for a period of testing. With a price point in mind you can then calculate the actual time you need to allocate to servicing your online coaching package. 

Underestimate the time needed to service your online programme and you risk your service not being financially viable or sustainable for you in the long term. 

But overestimate the time needed and you risk your clients/participants feeling like they are not receiving the value for money in your services which may lead to you losing them. 

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