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Adam Haines
Organising and Planning

Pricing and Packaging Online Coaching Services

Part four of Adam Haines’ six-step guide to becoming a successful online coach

Before considering how to price your coaching services and how that will be packaged up as a product, it is important that you identify the exact online business model you will be adopting and your audience, as discussed in the earlier parts of this series. 

Without first identifying both your coaching model and audience you will not be able to scope the pricing and packaging of your services effectively. Why is this so important? If you don’t understand who your audience are and identify what they want and need from your services, you will struggle to build a coaching service that meets their individual needs at the correct price point. You must ensure that you have a great product at an affordable price relevant to your target audience. 

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Adam Haines