The key to the trainer/client relationship is a personal approach where you take the time to understand them and learn what their motivations are.
One of the joys of working in the fitness industry is the range of people it attracts, from young athletes putting our own fitness to shame to older retirees wanting to keep healthy. As we all know, no two people are the same.
Yet it can be tempting to pool clients together: over here are competitors building up to a race, over there are the lose weight group, while those people flagging in the corner are the pensioners keen to reach their 7,000 daily steps.
The danger in such an approach is that by grouping people up, you forget that they are individuals.