How does a Performance Coach Developer work? What’s their day-to-day role when the coaches they’re helping develop are in such a demanding and high-profile role? Jurg explains the value of meeting the coach on their terms, in their natural setting. He may not be able to tell them something new, but in listening and getting them to think and talk through answers to simple questions, they learn something new themselves. Jurg explores the value of that on-the-job learning, rather than the more traditional, certificated, CPD. How does coaching coaches compare with coaching athletes?