Helping young people from areas of deprivation into coaching is Rus’ day job, but it’s developing people that is his passion. Seeing change, empowerment and impact is a powerful output, and something that working in the community is great at bringing about. What skills are required to have a positive influence in that area? For Rus, it all starts with getting to know people, building a rapport, making a connection with the individual. What is their purpose? Why are they doing what they’re doing?