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UK Coaching Team
Supporting Specific Needs

Activity Alliance’s 2014 Motivate Me Report: Sport Needs to Engage Better

The in-depth findings in Activity Alliance’s 2014 Motivate Me report challenged providers’ thinking on the sport and physical activity opportunities offered to disabled people. UK Coaching’s Sarah Milner dives into the key insights, considering how sport and physical activity programmes can improve

Activity Alliance’s 2014 Motivate Me report revealed that disabled people are more likely to respond to activities that connect to their everyday values. The national charity hopes that this insight supports and encourages those who deliver programmes to improve and increase the opportunities available for disabled people.

The Motivate Me report builds on the English Federation of Disability Sport’s (EFDS, as Activity Alliance was named until April 2018) Lifestyle Report, which released in September 2013. The first report captured a wider picture of disabled people’s lives, aiming to understand:

  • how and where sport and exercise fits into their lives
  • their motivations
  • their activity preferences. 

The 2014 Motivate Me report goes a step further.

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UK Coaching Team