Ben Coomber, a fitness and nutrition professional, owns the UK’s top-rated Health and Fitness podcast, which also makes the top 10 worldwide. Interestingly, the secrets to his success are not as tech-focused as you might think.
Your Twitter feed's running hot, you’re getting Instagram likes all over the place and you've just had your tenth client find you on LinkedIn. What more has digital marketing got that you can use?
The truth is that it’s an endless pit, from smaller social media sites to deeper dives into established techniques such as boosted posts on Facebook.
Often overlooked though are podcasts, which provide the perfect opportunity to engage with a huge audience.
Podcasts are a way to:
- connect with the world
- share your latest work
- put your voice out into the landscape.
Success, however, is far from guaranteed.