Accessibility matters because it opens up shops, businesses and sport and leisure facilities to more people and makes the customer experience inclusive to everyone. But it also makes business sense! The purple pound (the spending power of disabled people of which there are around 10.1M in the UK) and their families is worth a staggering £274 billion. The more accessible your facility is for people with a visual impairment, the more likely they may be to choose to spend their purple pound on a positive experience with you.
The infographic below, from Purple, helps to explain how it works. You can find out more on Purple's website.