Success in achieving goals requires a solid journey but that comes secondary to the actual setting of goals in the first place. As coaches we love nothing more than to use models, and SMART goal setting is a widely adopted process for identifying key components to define the measure of success. Yet, achieving goals often requires change, which can require new thoughts, new beliefs, new behaviours and eventually new habits that lead to the desired results. Throw in the often unpredictable nature of emotions and suddenly, a clinical approach to setting goals can be left rather redundant. In this session, Phil draws upon his experiences in the military as well as his 13 years in the coaching and fitness world to explore some of the wider considerations of goal setting.