Our Values

We Collaborate 

We foster an environment of respect and inclusivity that supports self-discovery, authenticity, and belonging. We encourage the diversity of thoughts, experiences, and backgrounds and celebrate participation and partnership in all our endeavours.

We Coach

Great coaching is about the person-centred experience that is positive, motivational, caring, and rewarding. We solicit the input of others and strive for transparency and inclusiveness in all communications, ensuring that people feel heard.

We Care

We care about diversity in physical activity and sport and proactively strive to tackle inequalities. We care about making physical activity and sport safe and accessible to everyone. We demonstrate empathy, being supportive, non-judgementally and strive to create an environment of psychological safety.

We Champion Innovation

We recognise the importance of growth and strive to create an atmosphere of continuous improvement. We embrace state-of-the-art technology and innovate by providing high-quality learning content and delivery. We are bold, are prepared to rip up the rule book and look for new ways to achieve our collective goals.

Inclusion: Tackling Inequalities

Diversity: Building a Representative Workforce

Recognition: Establishing a Culture of Recognising and Celebrating Coaches' Contributions

Excellence: To Consistently Deliver the Best Learning and Development, Products and Services for Coaches