We are here to help you embrace your inner coach.

Our #Born2Coach campaign aims to substantially increase the coaching workforce by sparking people’s motivation and drive to become a coach.

We will share information, advice and direction, including inspiring case studies and videos emphasising the essential characteristics and benefits of being a coach, and how you can uncover, develop, and capitalise on these traits to help you turn your passion into action.

The well-being of our nation reflects directly in the health of our coaching.

Coaches encourage people to be more active, more often, and positively influence lives and communities by impacting on physical and mental well-being, as well as social and economic development.

We want to build a coaching workforce that is representative of the population, capable of working across diverse communities, in multiple environments, and able to work to different outcomes.

To make this vision happen we need to build a future where EVERYONE feels they can coach.

We have partnered with some governing bodies of sport to provide deeper insight into the life of a coach, and what great coaching looks and feels like.

From igniting your interest to getting started in coaching, and throughout your ongoing development, we will be here to support you every step of the way.

Click on 'Find Out More' and discover how to get started as a coach in those sports as we provide you with useful information, advice, and signposting to help you transition into coaching with confidence.