Our Campaigns

Inspiring change through action

Celebrate the transformative power of coaching and explore how #GreatCoaching can build happier and healthier communities.

A smiling karate coach embraces a participant in a warm hug after a bout, under the British and Canadian flags

Duty to Care

The Duty to Care movement aims to help create a nurturing coaching culture where the safety, well-being and welfare of participants is at the heart of coaches’ practice. Join the growing movement of dedicated coaches committed to actively creating a culture of care in sport and physical activity.

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UK Coaching Week

UK Coaching Week is the annual national awareness campaign which empowers athletes, coaches and the public to celebrate great coaching. This special week highlights the transformative impact of coaching on individual performance, well-being, and community development.

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Gabrielle Reid, the 2023 Young Coach of the Year at the UK Coaching Awards, beams with pride holding her award, standing in front of a UK Coaching Awards backdrop

UK Coaching Awards

The awards were created to recognise the remarkable contributions coaches make in providing high-quality coaching experiences, supporting people holistically on their journey through sport and physical activity, and promoting the physical and mental health and well-being of the nation.

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A smiling young girl effortlessly leapfrogs over a young boy, while participants in the background smile and watch in a sports hall.

Play Their Way

A grassroots coaching movement, led by UK Coaching on behalf of the Children’s Coaching Collaborative (CCC), aiming to kick-start a movement of child-first coaches, organisations and people changing the game from the ground up.

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Tahira Islam stands smiling directly at the camera, with her participants in the background also looking towards the camera and smiling

#Born2Coach

A campaign that aims to substantially increase the coaching workforce by sparking people’s motivation and drive to become a coach, and empower those who already coach to advance their skills.

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Giselle Mather holds a rugby ball, smiling into the camera with confidence, as a rugby post stands prominently in the background.

Women Who Coach

We want to encourage and inspire more women to get into coaching and significantly improve career development opportunities for female coaches. Our digital guide will grow your confidence and enhance your skill set.

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Holistic Coaching

Holistic coaching should be an integral part of the coaching process for all coaches, at all levels, and for all age groups. This page will support you on your journey to becoming a holistic coach.

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Sudden Cardiac Arrest

We encourage anyone involved in sports and physical activity – including coaches, personal trainers, club organisers, referees, volunteers, parents, participants and spectators – to access our life-saving free training. Every second counts!

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