UK Coaching Announces New Ambassador Partnership with Jon Norfolk MBE
News by UK Coaching
UK Coaching is delighted to announce a new year-long partnership with Head Coach for the Great Britain Cycling Team, Jon Norfolk MBE – one of Britain’s most respected high-performance coaches and a leading figure in cycling development.
Jon Norfolk has joined UK Coaching as an official Ambassador, supporting the charity’s mission to champion great coaching and empower coaches at every level across the UK.
Jon brings with him an exceptional track record in elite sport, having coached multiple Paralympic and Olympic champions and contributed significantly to the growth of British Cycling’s athlete pathway. His experience, passion for people, and commitment to positive coaching cultures make him a powerful advocate for the coaching community.
Over the next 12 months, Jon will support UK Coaching through events, media appearances, storytelling, and thought leadership – including participating in ambassador-led content, and amplifying key campaigns on his own channels.
Mark Gannon, CEO of UK Coaching, said:
We are thrilled to welcome Jon as a UK Coaching Ambassador. His impact on British sport is exceptional, but what stands out even more is his deep commitment to helping people thrive – whether that’s athletes, fellow coaches, or the wider sporting community.
“Jon embodies the values we champion: integrity, inclusivity and the belief that great coaching changes lives. We’re excited to work with him to celebrate coaches and inspire future generations.”
Jon Norfolk MBE said:
I’m proud to join UK Coaching as an Ambassador. Coaching has shaped my entire life. It’s what fuels me, challenges me, and reminds me daily of the power of human connection.
“UK Coaching plays a vital role in supporting those who give so much of themselves to help others grow, and I’m looking forward to contributing to that mission. Whether it’s through events, storytelling or championing the coaching community, I’m excited for what we’ll build together.”
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