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The #GreatCoachingPledge | Show Your Support | Tools to Download | Themes During the Week | 'UK Coaching Hero' Awards

For CoachesResources for Returning to Coaching

You celebrated great coaches and great coaching by getting involved in UK Coaching Week 2020, which ran from the 14-20 September.

The awareness campaign – which empowers athletes, coaches and the public to celebrate great coaching –  centred on the need to ‘Support Your Coach’, kicking off with the #GreatCoachingPledge that called on the nation to give some of their own time, sharing thanks and support for the coaching community.


Coaches have been absolute heroes keeping us active, connected and motivated both before the coronavirus pandemic and during the period of isolation and disruption caused by the lockdown.

As restrictions are eased and more of us return to play, we will turn to coaches to integrate new controls to keep us all safe, so we needed to ensure that we recognised and supported our coaches across the UK for the vital work that they do.

How Did You Get Involved?

The #GreatCoachingPledge


Everyone got involved in the #GreatCoachingPledge – from parents, players and athletes to clubs, charities and businesses – to recognise and support the people who provide great coaching to their communities. 

Here's how you could have got involved:

  1. by recording a 10 second video - on your mobile - explaining how you will give your time and thanks to support the coaching community and sharing it over your social media channels (watch motivational speaker and former British Athletics coach Frank Dick make his pledge from 2019)

  1. by posting our #GreatCoachingPledge graphic on your social media channels with our suggested ideas (see below) or by using them for inspiration to come up with your own
  1. by downloading our #GreatCoachingPledge template, printing it off and hand writing your pledge, before taking a photo of yourself holding your pledge and posting the photo on your social media channels (see Somerset Activity & Sports Partnership's pledge from 2019 as an example).

  1. or by posting a picture of yourself and your favourite coach; someone who has made a significant impact on your life and who you want to recognise and pledge back your time to help and support.

Official Hashtags

#GreatCoachingPledge #UKCoachingWeek2020 #GreatCoaching

Suggested Ideas for Pledges

The coaching workforce is vast – 3 million people keep this country active on a daily basis. Recognise and support your coach for the vital work that they do.

Whether it’s a thank you, or offering your time to help clear the cones one evening after your child’s football training, every little moment you can give will help our coaches to feel recognised and appreciated, and therefore, help our nation to stay active and stay healthy.

Use the suggested pledge examples below to help you with your #GreatCoachingPledge.

I’m/we’re backing UK Coaching’s #GreatCoachingPledge and giving xhrs of my/our time by (*examples):

  • *assisting at my coach <insert name of coach>’s sessions (or assisting coaches at my local club <insert name of club>)
  • *writing to my/our local MP/MPs to ask him/her/them to support my/our coach <insert name of coach> (or coaches in my/our community)
  • *thanking my/our coach/coaches regularly
  • *asking my/our coach/coaches if I/we can help with his/her/their continuing professional development
  • *helping my/our coach/coaches plan his/her/their sessions
  • *to speak to my/our sponsor/s to figure out ways to support my/our coach/coaches
  • *keeping my/our gym/club membership going to support my/our coach/coaches
  • *turning up on time with a great attitude

Coaching is about people – and a great coach can change a life

Make your pledge this #UKCoachingWeek2020

Find out more <insert your own link or use ukcoaching.org/coachingweek>

Suggested Ideas for Social Media

Infuse some of these #UKCoachingWeek2020 campaign key messages into your social media posts.

  • Coaching is about people. A great coach can change a life.
  • Great coaching is instrumental in creating a happier and healthier nation.
  • Coaching sport and physical activity has the power to transform health, character, social circles, showcase ambition and give people a chance to shine.
  • Celebrate the unsung coaching heroes by giving them a week in the spotlight.
  • During this period of isolation and disruption caused by COVID-19, coaches have been vital in keeping people active, supporting people’s mental health and connecting communities that may have experienced social isolation.
  • Coaches have been absolute heroes to keep us active, connected and motivated both before the pandemic and during this period of isolation and disruption.
  • Give some of your time as a gesture of thanks to support the coaching community.
  • As we find a new normal, it is crucial to ensure that we do everything we can to support the nation’s coaches.
  • Coaches are vital for creating safe sport and physical activity environments as we transition into increased social contact (as restrictions are lifted).

Don't forget to tag UK Coaching in your pledge!

Find us at: 


Once you’ve made your pledge come back and see it on our #GreatCoachingPledge wall.

Show Your Support

  1. Make and share your club or community's #GreatCoachingPledge across your social media channels and tag in UK Coaching.

  2. Share stories about coaches who are making a difference.

Coaches are people who will go that extra mile to support us all to be healthy and active - they bring together local communities and inspire us to be better tomorrow than we are today. Please show them your recognition by supporting your local coach with your #GreatCoachingPledge across your social media channels and tag in UK Coaching.

  1. Make and share your organisation's #GreatCoachingPledge across your social media channels and tag in UK Coaching.

  2. Share stories about coaches who are making a difference. 

  3. Encourage your athletes, members of staff and clubs to make their own pledges.

  4. Looking for the partner UK Coaching Week 2020 asset pack? Email [email protected] to request one. 

Tools to Download

Themes During the Week

Monday 14

Launch of the #GreatCoachingPledge – we called on the nation to give some of their own time as a gesture of thanks to support the coaching community.

Tuesday 15

The Coaching Community during COVID-19 – we showcased the coaching community’s effort to keep the nation physically and mentally well during the coronavirus lockdown through feature articles

Wednesday 16

Why #GreatCoaching Is Great for Business  –  we got businesses and brands to think about why great coaching is great for their business and workforce. 

Thursday 17

Reprise of the #GreatCoachingPledge - we reiterated our call to the nation to give some of their own time as a gesture of thanks to support the coaching community.

Friday 18

Parents – Keep Cheering on Your Kids and Support Your Coach to Be Great! – with millions of parents and guardians acting as household coaches during the UK’s coronavirus lockdown, the value of the coach is being appreciated more than ever. This day focused on the importance of supporting and appreciating coaches.

Saturday 19

Put Your Questions to the Greats of Coaching – as UK Coaching Week 2020 wound down, we brought the elite end of the coaching community to the fore and hosted a few ‘Instagram Lives’ with top level coaches Mel Marshall, Judy Murray and Toni Minichiello.


Sunday 20

Great Coaching: Powering the nation’s success – we concluded the campaign by examining how great coaching delivers so many of those major sporting moments which unite the nation.


Nominate Your UK Coaching Hero

‘UK Coaching Hero’ Awards

For people who implemented #GreatCoaching ideas and made a difference to others during the COVID-19 pandemic.

Know anyone you think deserves recognition?

Nominate Today!

For Coaches

As the lead agency for coach learning and development in the UK, we are here to support the coach with advice, support and CPD. 

This is our chance to put you, the coach, back in the spotlight to ensure you get the recognition and support you deserve, especially, as you return to coaching as coronavirus restrictions are lifted.

Use our learning and development platform - ukcoaching.org - to help you stay on top of your great coaching and provide person-centred sport and physical activity experiences.

Resources for Returning to Coaching

Learn to Adapt

Tips, webinars and infographics that will help you adapt your coaching in the COVID-19 era


What is Great Coaching?

#GreatCoaching is about connecting, understanding and developing PEOPLE


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